We are committed to promoting and marketing the assets of the region generating economic development and creating new jobs by increasing the length of stay at area hotels, increase per capita spending in the tourism sector, as well as attracting new events, meetings and conferences to the region.
The GNCVB is a private 501(c) (6) New Jersey non-profit corporation composed of local tourism stakeholders. It is not a part of the city, county or state governments; a political party or faction; a civic or social club; a social service or welfare agency. Our Board of Directors is comprised of tourism professionals and key industry leaders.
The GNCVB was the first Destination Marketing Organization in the state of New Jersey to establish a Tourism Improvement District, charging a small assessment on all overnight stays, with collected funds going to market and promote the destination.
Tourism Assessment Fees:
Newark Hotels: 1.5%
Elizabeth Hotels: 0.5% (Proximately located to the Outlet Collection | Jersey Gardens)
Elizabeth Hotels: 1%
Tourism Fast Facts:
• Tourism in New Jersey is a $38 billion industry
• The greater Newark region generates $339 million in state and local taxes
• Newark currently sells a million room nights per year
• Tourism supports 312,000 jobs in Essex and Union Counties
• Tourism is a 3.5 billion industry, employing approximately 58,000 people.
The Greater Newark Convention and Visitors Bureau (GNCVB) began as an incubator program under the leadership of Brick City Development Corporation (BCDC) in 2008. They recognized that Newark stood to generate significant economic revenue for the city through tourism, by promoting the destination, increasing hotel occupancy, attracting meeting and conventions, and ultimately changing the national perception of the destination. BCDC engaged well-regarded Newark area organizations to help steer the tourism efforts, forming an advisory council, which undertook the mission of identifying a self-sustaining funding source. Today, the GNCVB is on track to realizing that goal, having secured a sustainable funding source that will fuel tourism promotion.