Caught on tape: a whistle-blowing, football-toting Newark Mayor Cory Booker, barking and pointing as he tries to motivate a bumbling group of sports mascots.

“I’ll tell you this!” Booker shouts at the group, which includes a devil, a pirate and two human-sized animals. “It’s not whether you win or lose! It’s how we play the game!”

The 90-second video isn’t the latest SportsCenter commercial, but the second installment in a campaign aimed at showcasing Newark before next year’s Super Bowl. Executives with the Greater Newark Convention & Visitors Bureau, which is spearheading the effort, hope to tap into the city’s business, cultural and political networks to build enthusiasm and draw visitors to the region before the game at MetLife Stadium.