"As the excitement continues to build for Super Sunday, football fans are starting to recognize the extra special flavor of having it in the New Jersey and New York City region," stated Michael Davidson, executive director of the Greater Newark Convention and Visitors Bureau. "Over 400,000 football fans are expected to attend game week activities, travelling to and from different events. Using YILLIO, fans will have a unique way to search for local restaurants, shopping, gas and other points of interests."