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Kick It In Newark
Your Fan-Fest Destination | June 11 to July 19, 2026
Come for the games. Stay for Newark.
Minutes from NY/NJ Stadium, Newark is the region’s most accessible and culturally vibrant destination to visit during this summer of historic soccer matches. From global cuisine to live events and local culture, it’s where the tournament comes to life beyond the stadium. Come kick it in Newark for the World Cup!
A True Sports City With Deep Roots.
Soccer is part of Newark’s identity. Shaped by generations who brought their cultures, traditions, and love of the game with them, the city reflects the same global energy that defines football itself. From the Ironbound Soccer Club, a top MLS NEXT program, to St. Benedict’s Prep, one of the top high school programs in the country, Newark has long been a pipeline for the sport. Just minutes away, professional clubs like the New York Red Bulls and Gotham FC call Sports Illustrated Stadium home.
In 2026, the world comes together through football. In Newark, that spirit is already part of everyday life.
Every summer in Newark is festival season, and the summer of 2026 is no exception! Join us for our annual events like North2Shore, Restaurant Week, and Newark PRIDE, and experience our special soccer fan activations and city-wide celebrations.
Your pass to kick it like a local.
Newark is the place to be all summer long, and we want to help you discover the best spots, when to visit, and how to make the most of your time!
Whether you're a foodie, soccer fan, or festival enthusiast, the Kick it in Newark Mobile Pass is your free, easy-to-use digital passport. It features themed trails and itineraries to help you explore everything Newark has to offer—from local restaurants and bars to retail and unique experiences. This is your key to experiencing the city during an exciting and vibrant summer.
✔️ No app download required
✔️ Curated Trails and Itineraries
✔️ Kick it in Newark Stay and Play Experiences
✔️ Check in at participating restaurants and businesses
Featured Events
The Ultimate Guides To Experience Newark
Newark Scent Tour
Hosted by Nyah Beauty
Available June 13-July 19, 2026 | 145 Court St.
Guests are invited to craft their own custom soaps and candles shaped like soccer balls, combining artistry with a playful nod to the global game.
WAGs Sale
Hosted by Undra Celeste New York
June 11 & 18 | 145 Court St.
WAGS Shopping Experience: Live Jazz, Team-Inspired Cocktails, and Swag Bags. Undra Celeste is a modern, multicultural women’s designer dedicated to creating clothing that inspires confidence and an unapologetic presence.
Scents From Around The World
Hosted by Pooka Pure & Simple Boutique and Blend Bar
June 13-July 19 | 33 Washington Street, Suite 105
Guests step inside and create their own custom perfume inspired by flavors and aromas from across the globe — from bright citrus and tropical blends to rich, warm, and earthy notes.
Brazil Vs. Morocco Watch Party & Jersey Customization Experience
Hosted by BrownMill
June 13, 2026 | 49 Halsey St, Newark
Watch the match, enjoy complimentary Brazilian and Moroccan-inspired food and drinks, and customize the Official NJ Soccer Kit. Free to attend | Jersey purchase: $60–$80 | Free customization of items
The Art Of The Game: Make Soccer-Inspired Glass Art!
Hosted by Glassroots
June - July | 10 Bleeker Street
GlassRoots' high-energy, soccer-themed adult classes invites participants to explore the art of glass through the global spirit of soccer.
Your Style. Your Team. Your Passport.
Hosted by ANĒ CLOTHIER & OFF THE HANGER
June 12-June 13, 12 pm-5 pm | Needle & Thread Fest June 27, 12 pm-7 pm | July 17,12 pm-5 pm
17 Academy Street, Suite 510 | Guests can personalize jerseys, tees, and accessories with their favorite team or country.
Team Pride. Local Retail.
Upcoming Summer of 2026 Events
Opportunities For Newark Businesses
Request The Community Tool Kit!
Our goal is to ensure that community members, local businesses, and attractions benefit now and for years to come. To support this effort, we’ve created a Toolkit for all community members to incorporate the “Kick It in Newark” message, photos, flyers, and more into their marketing materials, amplifying our collective voice. Help spread the word and celebrate Newark in your own way!
Special thank you to the teams at Plusable PR and Ironbound BID.
